There
have been a lot of books written on how to be a smart investor and how
to time the market. In fact, many people make a living on developing a
"system" to time the market and then sell that system to other people.
While there are a lot of indicators that can tell you when to invest
and when to get out, one excellent way to invest is to be a "contrarian
investor."
A contrarian investor means that you are doing the
opposite of what other people are doing. It takes a certain amount of
finesse and “chutzpah” to be a contrarian investor but it can help you
make money, and it can keep you from losing money.
Contrarian
investing means that you need to buy when other people are selling and
sell when other people are buying. For example, during the tech boom in
2000, the person who made money was the person who sold their tech
when everyone else was feverishly buying. Likewise, the person who bought Asian
during the Asian flu is seeing -- and will see -- an
appreciation in that investment because they've bought what other
people are selling.
People buy and sell every day, so how do you know what to buy and what to sell? The answer to this question
is
to go and look at the cover of investing and stock market magazines at
your local magazine store. On the cover, you will see the popular
industries that people are snapping up like crazy or dumping as quickly
as possible. If you own the popular ones, get out. If you don't own the
unpopular ones, get in. The popular ones may go up some more, but it
will go down because that's what
do: they go up and they go down.
By selling when others
are buying you are taking profits easily. By buying when others are
selling you are snapping up opportunities at a discount. The concept
seems crazy, but it works. Why? Because of the herd mentality. Many
investors are undereducated when it comes to investing so they simply
follow the crowd. Willingly, they buy and buy
that go up in price and are shocked when it comes crashing down because they followed the herd and didn't realize that
fluctuate.
Is contrarian investing foolproof? No. And
no investing philosophy is foolproof. Contrarian investing is not meant
to replace quality research and carefully considered transactions. What
contrarian investing is meant to do is to help you take profits when
they're available and buy cheap
when they're available. It's true that some
plummet for a reason but if you combine contrarian investing with some research, you'll be able to buy
when they are unpopular and ride them back to the top!
Jeff Lakie is the founder of Investing Information a website providing information on Investing